THE CASUAL is a social entertainment hybrid based in Tokyo, Japan that provides coverage and original programing highlighting the various sub-cultures and lifestyles within street culture.

Since its inception in 2015 THE CASUAL has grown into a home for street fashion enthusiasts from around the globe. Having initially started with providing coverage on the various lifestyles, collections, and brands in Tokyo, Japan, we have since expanded our operations to provide coverage to an international audience.

While we maintain our deep-rooted affinity towards Japanese street culture our aim has and will always be to bridge the gap between East and West in hopes of creating a more complete global community of street fashion, culture, and lifestyle enthusiasts.